Position title
Content Marketer
Job Overview
We are seeking a highly skilled Content Marketer – Social Media to develop and execute engaging content strategies that drive brand awareness, engagement, and conversions across multiple platforms. The ideal candidate should have expertise in SEO, AI-powered content generation, social media management, and graphic design, with a data-driven approach to content marketing.
Responsibilities
- Social Media Strategy & Execution: Develop, implement, and optimize content strategies for Meta (Facebook & Instagram), X (Twitter), Pinterest, and LinkedIn to enhance engagement and brand visibility.
- Content Creation & AI-Driven Scaling: Leverage SEMrush AI Creative, Copy.ai, and other AI content tools to generate compelling content for social media and blogs.
- SEO & Keyword Research: Use SEMrush for in-depth keyword research, content optimization, and competitive analysis to enhance organic social media performance.
- Blog Creation & Management: Write, optimize, and publish SEO-driven blog content to boost organic traffic and complement social media engagement.
- Visual Content Design: Create eye-catching graphics, ad creatives, and blog visuals using Canva and Adobe Photoshop (Photoshop is an added advantage).
- Social Media Advertising: Plan and execute paid campaigns across Meta, LinkedIn, and Pinterest to drive targeted reach and conversions.
- Performance Tracking & Optimization: Analyze content performance using SEMrush, Google Analytics, and platform-specific analytics to refine content strategies and maximize results.
Skills
- SEMrush Expertise – Proficiency in keyword research, content optimization, and competitive analysis.
- AI Content Generation Tools – Experience with SEMrush AI Creative, Copy.ai for scaling content across blogs and social media.
- Social Media Management – Hands-on experience managing and optimizing Meta, X, Pinterest, and LinkedIn (both organic and paid).
- Content Creation & Blogging – Ability to write high-quality, SEO-optimized blogs and social media content.
- Graphic Design Skills – Proficiency in Canva (Adobe Photoshop is an added advantage).
- Strong Analytical Skills – Ability to track social media traffic, user behavior, and campaign performance, using insights to improve strategy.
- Creativity & Trend Awareness – Stay up-to-date with the latest social media trends, platform updates, and AI-driven marketing innovations.
Experience
- Experience required is 3-6 years.
- Experience in B2B marketing or SaaS-based companies is a plus.
- Familiarity with scheduling and automation tools like Hootsuite, Buffer, or Sprout Social.
- Understanding of influencer collaborations and community engagement strategies.
Application Instructions
To apply for this position, please complete the mandatory application form linked below. Only applications that include submission of this form will be considered. We appreciate your understanding and look forward to reviewing your application!
Hiring organization
Prospus
Employment Type
Full-time
Job Location
Remote work from: India
Date posted
January 30, 2025
